IHS

The Institute for Humane Studies (IHS) is dedicated to fostering a vibrant community rooted in the classical liberal tradition, where ideas and connections thrive.

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To strengthen its impact, the team sought to create a dynamic, public-facing website that would not only showcase its programs and initiatives but also serve as a central hub for engaging and uniting the classical liberal community.

I created a visual design concept called The Advocate. This concept was inspired by the dynamic nature of IHS’ origami-styled logo, using geometric shapes and imagery to create a fresh, contemporary take on an academic aesthetic. To reinforce brand recognition, we incorporated custom background textures derived from the logo, ensuring every page carried the brand’s essence—even in content-heavy sections. A structured grid system further enhanced the visual identity, while Font Awesome integration provided WordPress authors with flexible icon options for richer content creation. This cohesive approach positioned IHS as a modern intellectual thought leader while maintaining a strong, recognizable brand presence.