Veracity by RGP

RGP serves as a global partner, helping organizations—from startups to Fortune 100 companies—transform their operations. In 2019, Veracity Consulting Group became a subsidiary of RGP, expanding its role as the consulting arm within RGP’s growing portfolio of brands, which includes HUGO by RGP, Countsy, and On-Demand. Each of these brands represented a distinct capability.

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By 2024, RGP recognized the need to unite its diverse portfolio of brands under one cohesive identity. Each brand had its own distinct look and feel, but to present a unified presence, we needed to align the visuals with RGP's global, professional aesthetic.

We began by redesigning the logos for all brands, using the same font across the board to create cohesion. We brought over the period at the end of the logo from Veracity which symbolizes finality and truth—values that also resonated with RGP’s commitment to clarity and integrity. This period became a key visual element, carried over into major headlines and design components across all brands, adding consistency and a touch of visual interest.

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To reinforce the brand’s human-first approach, which is at the heart of RGP’s ethos, we focused on emotion-driven photography—close-up, candid images of people interacting and engaging with one another. This brought a sense of authenticity and relatability, aligning with RGP’s core values of loyalty, enthusiasm, and integrity.

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The new color palette introduced vibrant hues, combining brightness with sophistication to reflect an airy, light-hearted essence. Strategic use of bold, primary colors highlighted simplicity and sophistication in equal measure.

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Finally, we redesigned the websites, updated key messaging and brand pillars, and developed new brand collateral, bringing the entire brand system into alignment for a total rehaul that represented RGP’s unified vision for the future.