Kelly IP
challenge
An intellectual property firm that thrives on embracing the impossible had outgrown its old website. As the firm elevated, so did its clientele. I redesigned their website to reflect their bold, forward-thinking brand, creating a digital presence that serves as a catalyst for how they’ll represent themselves in the future.
Solution
The team at Kelly IP made it clear—they're not your typical law firm. With an edge that sets them apart and a clientele of high-end brands, they needed a website that truly reflected their identity. After diving deeper, I landed on three key tone words: sophisticated, contemporary, and premium. These inspired The Tarantino—a bold design concept influenced by French Noir and Quentin Tarantino films.
The redesign blended organic shapes with strategic red accents, crafting a unique digital law firm experience. Black-and-white photography elevated the aesthetic, creating a striking contrast that complemented the refined color palette. Red wasn’t just a brand color—it had purpose, used deliberately for emphasis and as the primary action color. To push the design further, I introduced custom textures and patterns, ensuring the firm stood out from the sea of traditional, blue-accented competitors.
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